Industry: E-commerce /Rum Producer

Services Provided: Brand Identity

TBRC operates in a dynamic and rapidly growing rum market. With an expanding product range and increasingly discerning customer base, the brand needed a visual identity that could grow with it  one that felt modern, cohesive, and premium.

Challenge

TBRC’s existing visual identity had become fragmented and inconsistent. As the brand grew, so did the need for a unified look and feel that could:

• Reflect the quality and craft of the products
• Help stand out in a saturated spirits market
• Drive shelf appeal and consumer engagement
• Create consistency across packaging and digital touchpoints

Objective

• Refresh the brand’s visual identity to reflect its growth and creative direction
• Simplify and unify the visual language
• Elevate packaging to become a key sales and storytelling tool
• Position TBRC as a premium, design-led brand in the spirits category
  
  

Approach

Hero the Artwork & Liquid -   The new brand direction centers the product itself — specifically, the bespoke label artwork and the craft of the liquid. Labels became a storytelling platform, featuring unique illustrations and distinctive styles that reflect each product’s character

Paired-Back Design System

To support this focus, all other brand elements were intentionally minimal:

• Clean, modern typography
• Restrained color palette
• Simplified layouts this allowes the artwork and product to take center stage without distraction.
  
  

Bespoke Bottling & Packaging

Custom bottle shapes and material choices reinforced the brand’s premium positioning. Every detail — from the label texture to the cap design — was considered as part of a unified brand world.

Outcome

Elevated Brand Perception: TBRC is now seen as a design-forward brand with a strong, cohesive identity

Increased Shelf Appeal: The refreshed new look commands attention and highlights the product’s uniqueness

Positioned for Growth: The brand is now visually equipped to scale confidently within the growing rum market