Matchmakers are crunchy, flavorful chocolate sticks perfect for sharing and snacking whether it's movie night or a quick treat. With fun flavors like Mint and Zingy Orange, there’s something for everyone.

Inspired by the classic game Kaplunk, the reimagined packaging highlights connection and play. 

We've introduced Matchmakers Pearls a marble-shaped chocolates that pair perfectly with the sticks, offering a fun and interactive snacking experience.

An out-of-home campaign will celebrate how Matchmakers bring people together, creating joyful, memorable moments. The packaging also encourages sustainable reuse—transforming into items like lights or pencil holders—supported by a social campaign inviting customer creativity.

To boost engagement, an online game where players match colours could unlock discounts or free treats, making Matchmakers even more fun.

Gentleman’s Tonic: The concept here was to take a well-established brand and breathe new life into its identity, reimagining its branding with a refined yet approachable touch. The goal was to visually communicate the services they offer through clean, minimalistic illustrations.

By incorporating the essential tools of a barber—scissors, razors, and clippers—into the design, I crafted a visual narrative that naturally conveys the story of grooming, shaving, and cutting. The simplicity of the illustrations reflects the brand’s heritage, while also modernizing it with a fresh, creative approach.

To further elevate the experience, I integrated various premium print finishes, adding a tactile richness that underscores the brand’s commitment to luxury. These design elements combine to give Gentleman’s Tonic an upmarket, sophisticated feel while maintaining its classic charm.

NUA University Conceptual Branding for Bacardí

Bacardí’s iconic bat logo has deep roots in the brand's history, inspired by Doña Amalia, wife of founder Don Facundo Bacardí Massó. She discovered a colony of fruit bats nesting in the rafters of their first distillery. Bats, with their natural tendency to hang upside down, sparked an idea to turn the Bacardí mark on its head, quite literally, as a symbolic nod to its vibrant presence in nightlife culture.

For the out-of-home (OOH) campaign, I sought to craft something bold and magnetic—something that would capture attention and resonate with the energy of the bar scene. The campaign not only features an inverted bat logo but also embraces upside-down photography of nightlife scenes, creating a striking visual interplay that demands a second look.

The bottle design draws inspiration from rich Colombian art and the nation's flag, combined with earthy, dark tones that evoke the natural habitats of bats. This fusion of culture and nature reflects Bacardí’s deep connection to its roots while adding a layer of modernity.

Overall, this fresh take on Bacardí’s branding is playful, dynamic, and unforgettable—bringing new life to a heritage icon while celebrating its untamed, adventurous spirit.